It’s hard to outdo this article about the fashionable trend for “activism” in order to raise “awareness”. If you support “earth hour”‘s effort to cut electricity use 5-10% in certain locales next saturday night, let me make you aware of a simple mathematical fact. Even 10% savings over the course of the entire hour translates to a rather unwhopping 0.0011% savings over the rest of the year. Good job though, keep it up.

UPDATE during earth hour: