An odd set of advertisement posters have popped up in Toronto lately. Mattel apparently decided to let someone else take a turn at whacking the money pinata as that are families of Barbie brand product addicts.

The new ads, some of which are pictured below, intend to coerce the next higher age group of girls to nag their parents for clothes for them instead of their dolls

While they might think this achieves an attractive or even sultry look, in reality it is vaguely counterfeit and disturbing. I wonder what the technical term is in the under-oxygenated mountain-tops of marketing intelligentsia for this type of effort.